When I was working on my recent post about a duplicate description meta tags bug that were showing up in my WordPress theme, I ran across this site. SEOJeff.com is a good site to visit if you ever want to try to understand what an SEO consultant actually does, and Jeff supplies some great tutorials on his blog so that you can take on more advanced analytics yourself. He compiled a list of essential tools you can you to improve your SEO and it’s pretty good. There’s a plenty of information there if you’re interesting in going a little deeper into SEO.